Nowadays, a rise in the usage of electronic devices, such as computers, tablets, and smartphones is obvious in Indonesia. With more people spending longer hours viewing digital screens, there is a growing number of people facing eye related problems, especially myopia. As a result of this, more people purchase eyewear as a corrective measure. Therefore, we will see the growth of sales in eyewear.
The eyewear market has been experiencing continual growth in the last decade due to several reasons:
1. Indonesian puts on glasses not just to correct their vision but also as a trend and fashion.
2. Growing population of short-sightedness and astigmatism among young people
3. Increasing quantity of eyewear production resulting to lower price and thus affordability
4. Several retail groups have the tendency to upgrade and upscale their stores to operating in modern luxury malls.